Changing the Target Audience

A couple of weeks ago I had spoken to Lizzie about how I would produce my show and if I though I had the right target audience and a specific opening in the market for something like I had planned. This is why I have decided to change my show in order to target it at a younger audience primarily in the demographic of people aged sixteen to twenty five. I went into my script-writing seminar this week with this in mind where I worked alongside someone studying scriptwriting.  The bulk of the seminar was focused on the pitching aspect to a project, which allowed me to look at my work from a different perspective and plan out how I would alter my original idea to target towards this younger demographic. The following bullet points focus on the direction I want to take my show in;

              Holiday adventure show situated on various costal resorts in the UK

•       Duo Presenter who get involved in various adventure activities every week, slightly conflicting personalities that argue and almost compete against each other - Possibly previous friends has a pair dynamic 

•       One that is set in doing things the proper way - very formal well presented. Other that is very laid back/ care free, always looking for the easy option (possible ways to cheat the game)

•       Each episode will focus on a different location along the coast of UK

•       Layout as three activities in roughly 10-15 minute segments with a 2-3 minute segment in-between activity 2 and 3 focusing on the history of the local area 

•       Inspires you not to go abroad and stay by the coast but also gives a sense of activities you wouldn’t usually get to do. 

•       Channel 4 / Discovery 

•       Low production cost and simple formula 

•       Self interest in costal locations 

•       Will include contributors who are ‘experts’ in their fields 

•       Intended to be light hearted and easy viewing 

•       Aired between 5-8pm on a weeknight 

•       Semi competitive - sense there is an overall winner but a lack of formal rules. 

•       Possible fore fit for ‘loser’ of episode 

•       Potential to move on to different locations after series/coastal locations exhausted 

•       Target audience 16-25 years old

I feel that everything I have listed above has given me a strong framework to re construct my project from and create a more viable final piece that is strong and professional in all aspects.